E-Marketing Specialist-Hybrid

The E-Marketing Specialist brings the Logix brand personality to life in email communications and is responsible for day-to-day operation of that critical program. Writing compelling, error-free copy, designing or commissioning quality supporting graphics, and embedding appropriate calls to action to create trackable sales activity and a positive brand experience are important hallmarks of this position. The position will also support other list-based and/or targeted promotions such as automated marketing workflows, automated member engagement campaigns, and limited personalization activities.

• Design and execute targeted electronic delivery campaigns, particularly email, tailored to meet company objectives.       
• Craft engaging, error-free marketing copy with a distinct Logix brand voice, demonstrating both wit and meticulous attention to detail.
• Maintain organization and meet deadlines while managing multiple projects from inception to completion.
• Collect and analyze data, providing regular reports on email program performance.  
• Update project management tools with relevant information for stakeholder transparency.
• Oversee vendor relationships to ensure timely and on-brand email production.           
• Investigate and integrate new electronic delivery methods and technologies to boost sales leads.     
• Conduct A/B testing to enhance the effectiveness of digital messaging programs.
• Contribute to the design and implementation of automated promotional workflows and targeted communications.         
• Utilize basic photo editing skills or collaborate with graphic design vendors to produce visually compelling communications.         
• Verify that all links, rates, and information in electronic member communications are current and comply with relevant regulations.   
• Stay informed about online marketing regulations, ensuring adherence to LFCU’s privacy policy and member service standards.        
• Scrub and manage data files for email deployment to maintain accuracy and relevance.        
• Create and compile targeted lists by integrating data from various sources into spreadsheets.
• Primarily focus on assigned functions with occasional interaction with other departments.

Education

• Min/Preferred: Preferred
• Education Level: 4 Year / Bachelors Degree     
• Description: Bachelor's degree in Marketing, Creative Writing, English or related discipline, or equivalent combination of work experience, training, certifications, and demonstration of continued learning pursuits outside of a degree program.

Experience

• Minimum Years of Experience: 3
• Preferred Years of Experience: 5
• Comments: 3-5 Years related experience in a marketing, design and/or copywriting role.

Knowledge, Skills & Ability        

• Relevant certifications that support the role.   
• Proficient in industry-standard software and tools; experience with email delivery platforms such as HubSpot, MailChimp, CheetahMail, or Exact Target is preferred.
• Skilled in Photoshop and HTML; familiarity with other design and web development tools is a plus.   
• Exceptional command of written English, with the ability to craft compelling marketing copy for web, email, and promotional materials.
• Ability to effectively present information and respond to inquiries from managers, clients, customers, and the public.
• Proficient in basic arithmetic operations, including addition, subtraction, multiplication, and division.           
• Competent in calculating rates, ratios, and percentages, as well as interpreting and creating bar graphs.       
• Skilled in problem identification, data collection, fact establishment, and drawing accurate conclusions.    
• Capable of interpreting a range of technical instructions, including mathematical and diagrammatic forms, and managing both abstract and concrete variables.          
• Ability to analyze web statistics and usage patterns, providing actionable insights and recommendations.   
• Demonstrated expertise in marketing, including creating and managing targeted email campaigns. 
• Ability to showcase graphic design and copywriting samples for review.          
• Understanding of consumer behavior, member segmentation, and the financial industry, with experience in developing and evaluating web and email promotions.             
• Strong collaborative skills, with the ability to work effectively with cross-functional teams and communicate with stakeholders at all levels.          
• Proficiency in tracking, monitoring, and evaluating website trends and statistics, with the capability to make informed recommendations to senior management.  
• Knowledge of applicable email marketing laws and regulations is preferred.  
• Contribute proactively to large projects, offering constructive insights and driving improvements towards project goals.

Disclaimer

Logix Federal Credit Union is an equal opportunity employer that does not discriminate in employment opportunities or practices on the basis of race, religion, color, sex, sexual orientation, gender identity, national origin, protected veteran or disability status, or any other status protected by law.